Industry Headlines

DVT Becomes NASCAR Sponsor

April 1, 2004
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DULUTH, GA-DVT Corp., a provider of machine vision products, is a major associate sponsor for the 2004 NASCAR Busch Series season. The DVT logo will appear on Joe Gibbs Racing's number 20 car driven by Mike Bliss, as well as on the uniforms of the pit crew, the exterior of the car's transport vehicle, and various apparel and promotion items.

"The tremendous popularity of NASCAR, and the participation by many of our global customers in the sport, makes our involvement a natural," says Bob Settle, DVT's director of marketing. "We are especially pleased to partner with Rockwell Automation and Job Gibbs Racing-both world-class companies and leaders in their fields."

Kyle Chapman, sports marketing manager for Matrix Sports Marketing, says of the agreement, "We are delighted to announce the addition of DVT Corp. to our group of marketing partners at Rockwell Automation Racing. As the anticipation of another racing season begins, the support from a new sponsor such as DVT increases enthusiasm for all parties involved."

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