Industry Headlines

Consumer Satisfaction Rises Slightly

Consumers are slightly more satisfied with major manufactured goods this year than they were in 2001, according to the American Customer Satisfaction Index (ACSI) produced by the University of Michigan Business School's National Quality Research Center. Out of a possible 100, manufacturing durables increased from 78.7 in 2001 to 79.0 in 2002. The high watermark for customer satisfaction was 79.8 in 1995.

In the current ASCI, scores for all four sectors in the manufacturing durables category remained the same as last year. Household appliances held steady at 82, consumer electronics at 81, automobiles at 80 and personal computers at 71.

For the third consecutive year, the automobile industry matched its record-high of 80. Within the auto sector, BMW, Buick and Cadillac scored highest with ACSI scores of 86. On the other hand, Dodge, Ford, Chevrolet, Pontiac and Hyundai scored the lowest at 78. Mazda and DaimlerChryler's Jeep division had the largest jumps in improvement, at 3.8% and 3.9%, respectively.

Kenmore, Maytag and Whirlpool scored the highest ASCI in the household appliance category, each with a score of 83. General Electric had a score of 82. The average score for the sector was 82.

While the overall ACSI score for personal computers remained the same as last year, customer satisfaction with PCs has dropped 9.0% from 1994, when ASCI was first measured. Dell is the industry leader with a score of 76, a decrease of 2.6% from the previous year. Apple has a score of 73, Gateway scored 72, Hewlett-Packard scored 71 and Compaq scored 68.

Did you enjoy this article? Click here to subscribe to Quality Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Podcasts

Bill Arbogast explains his perspective on quality, ISO 9001, and how to manage inevitable business changes.


Read: The 2013 Quality Professional of the Year

 
More Podcasts

THE MAGAZINE

Quality Magazine

magazine quality cover 2013 may audits

2013 May

Check out the May 2013 edition of Quality Magazine for features about Measurement, Software and Test & Inspection.
Table Of Contents Subscribe

Plant of the Year

Which is the most important factor in considering a Quality plant of the Year?
View Results Poll Archive

THE QUALITY MAGAZINE STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Quality\prac-field-guide-for-iso.gif
A Practical Field Guide for ISO 9001:2008

The purpose of this field guide is to assist organizations, step by step, in implementing a quality management system (QMS) in conformance with ISO 9001:2008, whether from scratch or by transitioning from ISO 9001:2000. It examines each sub-clause of Sections 4–8 of ISO 9001:2008, which contain the requirements, and gives a list of the documentation/documents required, internal audit questions, a summary of management’s responsibilities, and a flowchart of the steps that need to be undertaken to satisfy the requirements.

More Products

Clear Seas Research

qcast_ClearSeas_logo.gifWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

eNewsletters

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png