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“After successfully serving traditional markets over the years, in the 1999 to 2002 timeframe management decided to focus the company’s core capabilities on emerging markets that promise long-term growth,” explains Rick Turiczek, vice president and general manager at Alloy Engineering. “Although we were serving these markets in a limited way, additional opportunities were identified that offered greater potential.
To take advantage of such opportunities, the company adopted lean business and manufacturing practices, and reinvented itself from a sales and marketing standpoint.