Honda Zest Ranks Highest in Japan Mini-Car Initial Quality

October 20, 2008
/ Print / Reprints /
ShareMore
/ Text Size+

TOKYO, October 17- The Honda Zest ranks highest in satisfying mini-car owners in Japan, according to the J.D. Power Asia Pacific 2008 Japan Mini-Car Initial Quality Study (IQS).

The Honda Zest ranks highest in mini-car customer satisfaction, improving from 105 problems per 100 vehicles (PP100) in 2007 to 91 PP100 in 2008. The Mitsubishi eK Wagon, 98 PP100, and the Nissan Moco, 99, follow the Honda Zest in the rankings.

“The Honda Zest in particular has done well in improving quality scores among female consumers,” says Shinsuke Takei, project manager of the automotive practice at J.D. Power Asia Pacific, Tokyo. “Specifically, the model has received lower PP100 scores in the exterior, features/controls/displays and seat factors in 2008 compared with 2007.”

Now in its eighth year, the study is a customer-driven measure of problems experienced during the first two to seven months of ownership, based on evaluations by owners. The study captures problems in two distinct categories-quality of design and defects and malfunctions. The study also examines more than 200 problem areas affecting quality across nine categories: vehicle exterior; driving experience; features/controls/displays; audio/entertainment/navigation; seats; heating, ventilation and air conditioning; vehicle interior; engine/transmission; and other problems. All problems are summarized as the number of reported problems per 100 vehicles, with lower scores indicating a lower rate of problem incidences and higher quality.

Did you enjoy this article? Click here to subscribe to Quality Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Podcasts

 In honor of World Quality Month, we spoke to James Rooney, ASQ Past Chairman of the Board of Directors 2013, for his take on quality around the world.
For more information, read the ASQ Speaking of Quality column.
More Podcasts

Quality Magazine

CoverImage

2014 July

Check out the July 2014 edition of Quality Magazine for features!

Table Of Contents Subscribe

The Biggest Obstacle/Concern?

In the current economic and business climate, what is the biggest obstacle/concern to your job?
View Results Poll Archive

Clear Seas Research

qcast_ClearSeas_logo.gifWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

eNewsletters

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png