Industry Headlines

Edmunds.com Forecasts 2010 Automotive Trends

December 10, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

SANTA MONICA, CA - Edmunds.com, a resource for automotive information, forecasts that in 2010, approximately 11.5 million cars and light trucks will be sold in the United States.

The industry is currently on track to sell approximately 10.3 million cars and light trucks this year.

“Most car shoppers will focus on value and fuel economy as the economy continues to recover,” says Edmunds.com Senior Analyst Jessica Caldwell. “It has already become trendy to make sensible choices, and we expect that this will be a theme for 2010 sales.”

Edmunds.com analysts predict that about 3.2% of 2010 sales will be hybrids, about 2.2% will be diesel and less than 1% will be electric.

In 2009, hybrid market share will be approximately 2.8%. Edmunds.com anticipates a continued increase at the rate of about half a percentage per year for the foreseeable future.

In 2009, diesel market share will be approximately 2.1% of sales. In the past decade diesel’s highest market share, 4.1%, was reached in 2006.

“Given historical alternative fuel trends, the ‘early adopters’ will boost electric car market share upon launch, but it will take some time before significant market share builds for the segment,” says Edmunds.com Senior Statistician Zhenwei Zhou, PhD.

Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, an online resource for automotive consumer information, launched in 1995. Its most popular feature, the Edmunds.com True Market Value, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study, was ranked first in the Survey of Car-Shopping Web sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Edmunds Inc. is headquartered in Santa Monica, CA, and maintains a satellite office in suburban Detroit.

Did you enjoy this article? Click here to subscribe to Quality Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Podcasts

 In honor of World Quality Month, we spoke to James Rooney, ASQ Past Chairman of the Board of Directors 2013, for his take on quality around the world.
For more information, read the ASQ Speaking of Quality column.
More Podcasts

THE MAGAZINE

Quality Magazine

cover_image

2014 April

Check out the April 2014 edition of Quality Magazine for features!
Table Of Contents Subscribe

Manufacturing Process

Has/does news about a manufacturers’ recall (like the GM recall in the news now) cause you or your company to reexamine its manufacturing process?
View Results Poll Archive

Clear Seas Research

qcast_ClearSeas_logo.gifWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

eNewsletters

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png