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Chevy Camaro Wins Edmunds.com 2010 Launch Breakthrough Award

July 15, 2010
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SANTA MONICA, CA - Edmunds.com, an online resource for automotive information, has announced that the winner of the first annual Edmunds.com Launch Breakthrough Award is the Chevy Camaro.

The Edmunds.com Launch Breakthrough Award is provided annually to a vehicle that earns the highest overall score in a thorough analysis of 18 factors associated with the launch of a new vehicle, including pricing, sales, market share, dealer profit margins, incentives, consumer consideration, consumer ratings, inventory levels and residual values for all eligible vehicles. A total of 54 vehicles were eligible for the 2010 award. To be eligible, an all-new or totally redesigned vehicle had to be launched between January 1 and December 1, 2009 and must sell at a rate of at least 100 vehicles per month.

“The Launch Breakthrough Award recognizes the vehicle that had the most successful introduction of the past year,” stated Edmunds.com Senior Analyst Ray Zhou, PhD. “According to our analysis, seven of the top ten launches were domestic vehicles, and many of those new cars are still selling at an impressive rate.”

The top ten vehicle launches of the year were:

1. Chevy Camaro
2. Porsche Panamera
3. Chevy Equinox
4. Ford Fusion Hybrid
5. Cadillac SRX
6. Lexus RX 350
7. Buick LaCrosse
8. Toyota Prius
9. Mercury Milan Hybrid
10. GMC Terrain

"With its highly anticipated launch, the Camaro was the clear winner, commanding premium prices, spending little time on the dealership lots and becoming one of the bestselling vehicles in its segment," saysEdmunds.com Senior Analyst Jessica Caldwell. "The other top-ranked vehicles in this survey did not have an historic nameplate or an established fan base, but are still overcoming tough market conditions to resonate with consumers."

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