Industry Headlines

GM Sales Up in Early May While Toyota Market Share Drops

SANTA MONICA, CA - Edmunds.com, an online resource for automotive information, has evaluated early May car sales and determined that so far this month, General Motors (GM) retail sales are up 9% while Toyota Motor Sales U.S.A. retail sales are down 12%. Within the parent company, Toyota brand retail sales are down 17% while the Lexus “Unprecedented Access” promotion, with its low APR and special lease offers, can be credited for increasing the brand’s sales 22% compared with last month.

“We’re noticing that Toyota’s incentive program is starting to fall on deaf ears since most of the people who were open to getting deals from the automaker already made their purchases,” says Edmunds.com Senior Analyst Jessica Caldwell. “Our Toyota cross-shopping data indicates that the brand has not yet recovered from recent image problems.”

Last spring, about 37% of Edmunds.com visitors who researched one of Toyota’s main competitors also checked out the Toyota brand. That “reverse cross-shopping” rate is currently averaging only about 30%.

Did you enjoy this article? Click here to subscribe to Quality Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Podcasts

Karen Spencer, Clinkenbeard's quality manager, discusses what makes the plant stand out, advice for other plants, and looks to the future.
More Podcasts

Quality Magazine

CoverImage

2015 May

The May 2015 edition of Quality Magazine includes articles on cloud technologies, depth gages, ISO 9001, digital inspection and cool new products.

Table Of Contents Subscribe

Topics to Talk About

What topics would you like to see Quality cover more?
View Results Poll Archive

Clear Seas Research

qcast_ClearSeas_logo.gifWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook2015_40 twitter_40px.png  youtube_40px.pnglinkedin_40px.png  GooglePlus_40

eNewsletters