Industry Headlines

Ford on Track to Be Second in 2010 U.S. Sales

SANTA MONICA, CA - Data from, an online resource for automotive information, suggests that Ford could return to being the number two automaker in the United States.

“Ford has demonstrated that the key to a turnaround is product, product, product – while pushing costs down,” says Senior Analyst Michelle Krebs, who covers the subject in more detail at “The company’s market share for 2010 is over 17% for the first time since 2006, and Fords are selling at a higher relative price and with lower incentives.” analysts also noted the following facts about Ford:

  • Ford’s average sticker price rose $952 from 2009 to 2010 while Ford’s average transaction price climbed $1,294 during the same period.
  • In terms of incentives, Ford spent $3,221 per vehicle sold in the first quarter of 2010; last year, they spent $3,338 per vehicle.
  • The average Ford vehicle took 51 days to be sold once it reached the dealership in the first quarter of 2010. Last year, Ford averaged 73 days-to-turn.
  • In the first quarter of 2010 the Ford F-150 once again became the top-selling light vehicle in the U.S.

    “Ford’s biggest worry now is how to lessen its current debt,” says Krebs. “But Alan Mulally deserves credit for keeping the automaker on a consistent, steady course – and Bill Ford deserves a round of applause for hiring Mulally!”
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