Industry Headlines

Chevrolet Announces Pricing of Volt

July 29, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

SANTA MONICA, CA - This week, during the Plug-In 2010 Conference in San Jose, CA, General Motors announced the pricing for the Chevy Volt, the extended-range electric vehicle which is expected to be released by year-end. It will be initially sold in California, Michigan and Washington, D.C. along with Austin, Texas, and New York City. The pricing of the vehicle was announced at $41,000, before a $7,500 tax credit.

“GM's pricing strategy is a bold one that will reward the company if it works because it means the Volt likely will be sold for something close to what it costs to build and won't be straining GM's red-ink supply,” says John O’Dell, Senior Editor at Edmunds’ GreenCarAdvisor.com. “If consumers reject the idea of a $41,000 Chevrolet four-seater - even one with stellar fuel efficiency and next-generation powertrain technology - GM will have spent more than $750 million on a losing bet. The failure would damage its reputation and endanger its financial future by putting it years behind the competition in coming up with a marketable fuel-efficiency play.”

Jason Kavanagh, Engineering Editor for Edmunds’ InsideLine.com, had this to say after the 2011 Chevrolet Volt first drive: "Aside from the charging process, the Volt functions usefully as a normal car. It doesn't force you to live with the limitations of a pure electric car, while providing a large chunk of the benefit. The overall, overriding impression the 2011 Chevrolet Volt gives you is one of normalcy. There are no bad habits or overtly obvious telltales of what's going on behind the curtain -you just get in and drive.”

In November 2009, Edmunds.com submitted a proposal on changing the window sticker on new car vehicles to highlight usage costs versus miles per gallon numbers to help provide a better comparison of vehicles and technologies. Edmunds.com’s proposal suggests that all-electric vehicles and other alternative fuel vehicles are expected to be given "MPG-equivalent" ratings generated by complex algorithms that attempt to translate other forms of energy into a comparable measurement. These measurements provide a useful analysis for electric and other forms of technology.

Did you enjoy this article? Click here to subscribe to Quality Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Podcasts

 In honor of World Quality Month, we spoke to James Rooney, ASQ Past Chairman of the Board of Directors 2013, for his take on quality around the world.
For more information, read the ASQ Speaking of Quality column.
More Podcasts

Quality Magazine

CoverImage

2014 July

Check out the July 2014 edition of Quality Magazine for features!

Table Of Contents Subscribe

The Biggest Obstacle/Concern?

In the current economic and business climate, what is the biggest obstacle/concern to your job?
View Results Poll Archive

Clear Seas Research

qcast_ClearSeas_logo.gifWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

eNewsletters

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png