- THE MAGAZINE
- WEB EXCLUSIVES
Toyota's 100 Cars for Good initiative engages the public to determine the 100 organizations to receive a Toyota vehicle for use in the community. The 500 finalists, selected from a pool of applications submitted via Toyota's Facebook page from March 7-21, 2011, were chosen by an independent panel of judges who are experts in the fields of philanthropy and corporate social responsibility. The finalists represent nonprofit organizations servicing the community across a broad range of categories including animal welfare, arts, education, environment, health, safety and human services.
Finalists will create an online profile, which may include a video showcasing how the organization plans to use a new Toyota vehicle to do good in their local community. Starting May 9, public voting will begin and take place for 100 consecutive days, with five organizations profiled on Toyota's Facebook page each day. The public may vote for the charity they feel is most deserving based on the created profiles.
A vehicle will be awarded daily through August 16 for a total of 100 vehicles. Voters may place one vote per day, each day, throughout the course of the program. Winning organizations can choose from the following vehicles: The Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna or Sienna Mobility. With each vehicle, Toyota Financial Services will provide a six-year 100,000 mile service agreement to help provide extended protection from mechanical breakdowns beyond the vehicle warranty.