- THE MAGAZINE
- WEB EXCLUSIVES
Due to the pooling and expansion of the Chinese activities Jenoptik now has a strong local organization. This will create benefits both on the market and for the customers. Since he took up his post in 2007 Michael Mertin, chairman of the Jenoptik AG Executive Board, has pushed the integrated expansion of and a direct presence for the Jenoptik Group in the key markets in Asia and North America.
Today, Jenoptik employs more than 60 personnel in China, the majority of these at the Shanghai location in the Pudong Industrial Zone. Now a 100%-owned subsidiary, the company will be called Jenoptik (Shanghai) Precision Instruments and Equipment Co. Ltd. with immediate effect. Jenoptik's other locations in China are in Beijing, Chongqing and Wuhan and are therefore primarily based at centers of the Chinese automotive manufacturing and supplier industries.
"We will only be able to achieve our corporate objectives with the help of proportionately higher growth abroad,” says Jenoptik Chairman Michael Mertin. “We must operate in these markets, especially China, with the same reliability as we do in the home market. To achieve this we must have a local presence and break down barriers, including those in people's minds. In [the] future, a company's success will depend more than ever before on its ability to adapt quickly and flexibly to customer needs on the international level."
The Industrial Metrology division has a modern application center in which customers are able to test their systems and machines. It is intended to open a similar center for the Lasers and Material Processing division in 2012. In addition to the Application Centers, Jenoptik also has local production facilities for assembling electronic components and entire customer-specific systems, primarily for the Industrial Metrology division. An integrated Chinese Internet site for the Jenoptik Group went online at the end of November (http://www.jenoptik-china.com). The Jenoptik Industrial Metrology division has had a sales presence in Asia since the 1980s. Together with its Korean partner Telstar Hommel Corp., it established a joint venture in China in 2006 in which Jenoptik has been the sole shareholder since November this year.
Alongside North America and Europe, Asia is the Jenoptik Group's core region. Throughout the last two years Jenoptik has expanded its presence in Asia. Capital expenditure from 2009 to 2011, including acquisitions, totaled approx. 8 million euros (appoximatel $10.8 million). The highlights include the formation of Jenoptik Korea in July 2009, the opening of the Laser Application Center in South Korea in spring 2010 and the formation of Jenoptik Japan in November 2010. Jenoptik also set up a joint venture in India in June 2008. In Asia, Jenoptik employs a total of 101 personnel as of September 30, 2011.
In the first nine months of the current fiscal year sales in Asia totaled 38.3 million euros, approx. 10% of group sales. This share is expected to continue rising significantly over the coming years. In 2011 Asia has been the strongest growth region for the Jenoptik Group. Nine-month sales increased by nearly 40% compared with 2010. "Our aim is to continue achieving a higher level of growth in Asia, primarily in China. To this end we will continue to expand our local organization in 2012 and the subsequent years," says Jenoptik Chairman Michael Mertin. There are plans to expand the sales and service network in China, particularly in the inland areas. In addition, the Chinese Shared Service Center is expected to become the central support point for all Asian companies. The aim is to primarily expand the support structures in the area of human resources, logistics and procurement.