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Manser has been with Beta LaserMike since 1990 and has held a number of key positions such as the UK and Ireland sales manager, general manager of Beta LaserMike Ltd (UK) and, most recently, as Western USA District sales manager. Prior to Beta LaserMike, Manser developed extensive experience in the field of metrology. He spent his early career as an engineering metrologist for Rolls-Royce Aero Engines. Manser holds professional qualifications in both mechanical and production engineering.