Industry Headlines

Consumers Prefer Made in USA Products

The Boston Consulting Group and other researchers recently reported that consumer preference for Made in USA products continues to increase. Here is a sampling of the results:

  • About two-thirds of U.S. consumers are willing to pay a premium for 10 key product categories that were tested—from baby food and appliances to electronics and apparel.
  • The premium consumers are willing to pay varies, ranging from about 10 percent to more than 60 percent in the categories tested.
  • In all of the 10 categories, at least 20 percent of U.S. consumers are willing to pay a premium of more than 10 percent.
  • Nearly 60 percent of U.S. consumers chose Made in USA products over less expensive Chinese goods at least once in the month before the survey.

As consumers increasingly put their preferences into action, retailers need to make it easy to find Made in USA products, and manufacturers need to use Total Cost of Ownership to understand how they can competitively offer a broad range of U.S. products.

"Voters See Manufacturing as the ‘irreplaceable core of a strong economy'" – American Alliance of Manufacturing
"That ‘Made in USA' Label May Be Worth More Than You Think" – The Boston Consulting Group
"Born in the USA OR Coming to America: Harris Poll Finds Buying American Still Valued in Increasingly Global Marketplace" – Harris Poll

Did you enjoy this article? Click here to subscribe to Quality Magazine. 

You must login or register in order to post a comment.




Karen Spencer, Clinkenbeard's quality manager, discusses what makes the plant stand out, advice for other plants, and looks to the future.
More Podcasts

Quality Magazine


2015 May

The May 2015 edition of Quality Magazine includes articles on cloud technologies, depth gages, ISO 9001, digital inspection and cool new products.

Table Of Contents Subscribe

Topics to Talk About

What topics would you like to see Quality cover more?
View Results Poll Archive

Clear Seas Research

qcast_ClearSeas_logo.gifWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook2015_40 twitter_40px.png  youtube_40px.pnglinkedin_40px.png  GooglePlus_40