Quality Magazine

GM Revamps Design Process

May 5, 2003
General Motors Corp. (Detroit) has named Mark Hogan, currently the president of e-GM, to the position of group vice president of advanced vehicle development. Working with design, Hogan will oversee the work associated with vehicle programs before they are selected for production. Bob Lutz, GM vice chairman, said the changes will speed up the process of deciding which products are produced and how they are to be designed by shortening the early planning stages. "We must move with a laser-like focus at getting great-looking, low-cost investment-efficient products into our system quickly," Lutz said. "Simply put, there's no room in this intensely competitive environment for anything but superb vehicles that are profitable and can be moved to the market fast."