Quality Magazine

Northwire Expands, Relocates Asian Operations

April 25, 2008

OSCEOLA, WI-Northwire Inc., manufacturer of industrial-grade technical cable, has relocated and expanded its Asian operations. The new facility, located in Jiangsu Province, China, includes a 5,300-square-foot warehouse and 3,400-square-foot office.

“Demand for Northwire products has increased significantly around the world, and we’ve expanded in response,” says Allan Lin Hong Jin, general manager of Northwire’s China operation. “The previous Asian operation, located in Shanghai, China, did not include a warehouse-it was simply a sales office. With a warehouse in China, we will be able to expedite shipping to customers and distributors throughout Asia.”

The new Asian facility will stock a range of bulk cable products for distribution to customers in China, Taiwan, Singapore, Malaysia, Korea, Thailand, the Philippines and Vietnam. In addition to expanding its facilities in Asia, Northwire has increased its sales force.