Quality Magazine

HighRES Changes Name

July 21, 2008

LA JOLLA, CA, July 15- CAD software provider HighRES Inc. has changed its name to ReverseEngineering.com. After expansion this year, the company has transformed itself through a name change, a new corporate identity and tagline.

“We’re evolving and growing and have new tools to accelerate critical aspects of the reverse engineering process, our new name accurately reflects the breadth of the company’s mission,” says Braxton Carter, CTO of ReverseEngineering.com.

The brand update mirrors the continuing development of the company’s software product line. The new logo references the raptor in the old logo, but now it features a 3-D claw breaking out of a cube.

“We’re known as a fiercely aggressive, fiercely innovative software company,” says Christiann Moore, a senior executive at ReverseEngineering.com. “We wanted to make sure our logo accurately reflected our brand image.”

The new ReverseEngineering.com tagline is, “Go Native.” According to Moore, the tagline was developed to clearly and quickly communicate a major user benefit of the company’s products-that the plug-and-play bridging solutions empower engineers to integrate their native CAD/CAM of choice.