Quality Magazine

Ford Selects Asset Management Software to Enhance Global Marketing

February 12, 2010

DETROIT - North Plains Systems Inc., a provider of digital asset management (DAM) and media asset management (MAM) software solutions, announced that Ford Motor Co. has selected North Plains and TeleScope as its integrated, global digital asset management solution to manage, share and distribute digital media files among the company’s worldwide marketing teams. TeleScope will help Ford streamline the creation and distribution of global and local marketing materials, ensure global brand-consistency, and allow marketing team members anywhere in the world to quickly find, share and collaborate on vehicle and brand images, videos, logos, ad copy, and other rich digital media files required to execute a successful new product launch.

Guided by the company’s ONE Ford initiative, Ford is moving forward with a line of new products that are designed and developed to consistently meet the needs, wants and expectations of customers around the world. Likewise, as part of the ONE Ford initiative, the company is working to improve its ability to consistently market these new products in regions and markets across the globe.

One new product is the next-generation Ford Focus, which was revealed last month at the North American International Auto Show and will eventually be sold in 122 global markets. Ford needed a way to consistently find, manage, share, distribute and collaborate on product photos, videos, graphics and other related digital media files among its more than 2000 team members on its North America, Europe, and Asia regional marketing teams.

Ford selected TeleScope for its ease of use, ability to support Ford’s creative and distribution workflows, and for its scalable, distributed hub-and-spoke architecture which provides high performance for local, regionally stored and accessed assets, and a global catalog for locating and sharing assets worldwide. By implementing TeleScope as its global digital asset management platform, Ford will benefit from cost savings through the greater reuse of existing digital media, stronger brand consistency, more efficient global product launches, and enhanced cross-company and cross-agency communication and collaboration.

Companies everywhere are realizing the importance of integrated, global digital asset management to enable marketing teams. Companies like Ford are looking at ways to increase efficiency and drive down costs while enabling brand consistency, reuse and sharing of marketing materials, and coordination across global teams. These activities, along with the increased use of video, images, and interactive graphics as primary forms of communication in Web, marketing and advertising initiatives, are driving the need for integrated, global digital asset management to enable coordinated and facile marketing organizations. A digital asset management system like TeleScope, automates workflows, enhances collaboration and streamlines complex, time-consuming manual tasks. TeleScope, a single platform that meets the requirements of a global organization like Ford, is invaluable.

Ford Motor Company, a global automotive industry leader based in Dearborn, MI, manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Co.