Quality Magazine

Edmunds.com Forecasts March Auto Sales

March 26, 2010

SANTA MONICA, CA - This month's new vehicle sales (including fleet sales) are expected to be 1,119,700 units, a 30.9% increase from March 2009 and a 43.9% increase from February 2010, according to Edmunds.com, an online resource for automotive information.

Edmunds.com analysts predict that March's Seasonally Adjusted Annualized Rate (SAAR) will be 12.4 million, up from 10.3 million in February 2010.

“Although this SAAR sounds promising, it’s too early to wave the flag and say that the economy has turned the corner,” Edmunds.com Chief Executive Officer Jeremy Anwyl told AutoObserver.com.

“Incentives drove sales this month, but those were defensive moves in response to Toyota stepping up incentives and are unlikely to last because inventories are simply not high enough to justify them in the long term.”

March 2010 had 26 selling days, one more than last March 2009. When adjusted for this difference, sales increased 25.9% from March 2009.