Quality Magazine

Shuttlepix Wins Design Award from Japan Institute of Design Promotion

November 10, 2011

BRIGHTON, MI–Nikon Metrology’s Shuttlepix Digital Microscope has been awarded the Good Design Award 2011 organized by the Japan Institute of Design Promotion. The Good Design Award is a comprehensive program for the evaluation and encouragement of design organized by the Japan Institute of Design Promotion (JDP).

This award system was originally established in 1957, out of the belief that design was essential in breaking out of the cycle of poverty in Japan. Since then, the Good Design Award has been given to outstanding designs for more than 50 years in the pursuit of industrial development. Approximately 37,000 Good Design Awards have been given in continuing these efforts.

JDP receives approximately 3,000 submissions from more than 1,000 companies and designers from inside / outside of Japan every year. These designs are screened by about 60 design experts, who select and recommend those designs worthy of the Good Design Awards. However, the Good Design Awards is not a beauty contest, nor is it an award that assesses the design’s outcome in economic terms. Rather, the Good Design Awards is a system that aims to channel the eminent powers of distinctive designs to build prosperous lives and encourage sound industrial development. It is a campaign to brighten and enrich society through design.

For more information, visit www.g-mark.org/english/index.html.