Quality Magazine

Rice Camera Technologies Joins Growing Market

March 25, 2009

BILLERICA, MA – Rice Camera Technologies Inc. announces its entry into the market for industrial and military cameras and the launch of its website and new portfolio of machine vision cameras. Rice Camera Technologies specializes in the design, marketing, and support of cameras and camera technologies for industrial and military applications within the machine vision and military imaging (ISR) markets.

The company provides OEMs and military prime and sub contractors with cameras and camera technologies that allow fast frame rates combined with high resolution imaging.

The new company is led by two experienced imaging executives, Chief Technology Officer Bruce Radl and President and CEO Jay Rice. As chief technology officer, Radl is responsible for the company's technology roadmap, research and development, and the management of pre-sales and after-sales customer support. Radl is a photographic scientist with 30 years experience designing imaging and optical systems and bringing them to market. His areas of expertise include geometrical/physical optics, digital photography, graphic arts, photographic hardware, image science and radiation/illumination. In imaging he holds five patents and has one patent pending.

As president and CEO, Jay Rice oversees a number of strategic initiatives, leads the company’s sales and marketing functions, and is responsible for cultivating meaningful customer relationships.

Rice is a proven senior executive that combines vision with tactical skill honed by over 15 years of experience in the technology and imaging industries. He has consistently achieved rapid growth and positioned his organizations as industry leaders. In the imaging industry he negotiated large imaging technology contracts with Fortune 500 companies, military contractors, and government agencies in support of applications ranging from interferometry to airborne targeting pods. He also supplied CCD cameras for NASA’s first ever commercial camera system to detect heat shield integrity aboard the space shuttle.

"The cornerstone of success in the imaging industry is the ability to use imaging technology to add measurable value to key customers," says Rice. “I recognized numerous opportunities in the marketplace and decided to create a company that would better serve the needs of leading semiconductor OEMs and military prime contractors.”

Rice Camera Technologies has partnered with a European manufacturer of industrial cameras and now offers a portfolio of cameras ranging from VGA to 16-megapixel in both CameraLink and GigE vision. The company plans to introduce additional products for the defense and security marketplace.

For more information, visit www.ricecamera.com.