Quality Magazine

Braintech Inc. Launches Integrator Partner Program

May 13, 2009

MCLEAN, VA - Braintech Inc. has launched an Integrator Partner Program (IPP), providing comprehensive on-site technical training and sales support for its vision guided robotics (VGR) software to enhance product sales through additional sales channels into multiple new markets and industries.

“We have designed our Integrator Partner Program based upon the philosophy of ‘We’re better together,’ ” Braintech Chief Executive Officer Rick Weidinger says. “Now that we are no longer exclusive to ABB, this is the first time the company has been able to implement a partnership program offering integration, functionality and economies of scale to all of the major robot manufacturers and end-user customers.”

Braintech IPP has two levels of membership, advantage partner and elite partner, and offers significant discounts to those partners on Braintech’s eVisionFactory (eVF) software platform. License fees for eVF Developers’ Licenses are also waived for Elite Partner IPP members. Additionally, minimum recurring monthly software license fees instead of upfront license payments will be offered to our IPP members as a result of the hardship of current capital budgets.

IPP encompasses a full range of services that include training at the company’s Pontiac, MI, technical center, access to Braintech technical software support, joint marketing efforts and co-branded marketing collateral, sales leads and sales engineering expertise. This support enables Braintech’s partners to respond to quote requests and to build application-specific solutions including vision hardware pricing and delivery from a network of authorized dealers.

It is one-stop shopping for all of a Braintech partner’s VGR needs. Braintech has established a goal to sign up to 20 partners by the end of the second quarter and to demonstrate the profitability that can be gained by working together.

Additional benefits include market analysis, presentation materials, product demonstrations, Return On Investment templates and calculations, proposal templates, solution video clips and unique value-based selling proposals.

R & E Automated Systems Inc. (sister company of DC Automation Inc.), Indicon Corp., Henshaw Inc., HTE, ONYX Engineering, Leite Automation, Tech-Con Automation Inc. and YAC Robot Systems have become founding members of the IPP.