Quality Magazine

Adimec Shifts Executive Management to Drive Growth in High-End Digital Camera Markets

October 14, 2010

Adimec (Eindhoven, The Netherlands), a world leader in application-specific, leading-edge industrial camera solutions, announced the appointment of Dr. Joost van Kuijk as vice president of marketing and technology. Reporting to CEO Andries Hofman, van Kuijk will help manage the company’s continued expansion and growth in key market segments such as industrial machine vision, medical imaging and outdoor imaging applications.

Van Kuijk brings a wealth of high-tech industry experience to Adimec. He joins the company from Coventor, Inc., a leading MEMS design software company where he held several senior roles during his 15-year career, most recently as VP of marketing and business development. Under van Kuijk’s leadership, Coventor established itself as the market leader in MEMS design automation and successfully launched multiple new products.

As of October 1st, 2010, Jochem Herrmann will step down from the Board of Directors and will be appointed Chief Scientist in which role he will continue to contribute to the company’s technology strategy and success. He will report directly to van Kuijk.

“Dr. van Kuijk’s experience in positioning customer-centric solutions for complex technologies is one of the many assets he brings to Adimec,” said Hofman, Adimec’s CEO. “His background in technology and marketing adds an important perspective to our executive team that will help us take the next step as a company and realize our aggressive growth targets. By combining the vision of our founders, Just Smit and Jochem Herrmann, with dynamic new additions to the executive team, we are well-positioned for continued expansion in the market segments we serve.”

Van Kuijk’s appointment comes at a key time for Adimec, which has established itself as a leading developer of advanced camera systems to the machine vision industry, medical X-ray imaging equipment manufacturers, and the rapidly growing outdoor imaging markets. He completes the renewed executive management team of Adimec Holding, which includes the additions of Andries Hofman and Alex de Boer.

“I am very excited about the addition of van Kuijk to our executive team” said Just Smit, company founder. “As a founder, Adimec is very dear to me and we wanted to make sure we found the right person to take Adimec to the next level, I am convinced we succeeded and look forward to working together with van Kuijk to achieve our goals.”

“Adimec is an established leader on the cutting edge of the vision industry. The company has built a strong reputation based on exceptional engineering talent, rich manufacturing experience, a commitment to customer service, and the ability to innovate cost-effectively,” said van Kuijk. “I am looking forward to leveraging these strengths to address the market opportunities and to continue supporting our customers in meeting their end market requirements.”