Quality Magazine

Xenics Opens U.S. Subsidiary

January 12, 2011

Xenics, a manufacturer of infrared (IR) detectors and customized imaging solutions, has established Xenics USA Inc. to broaden its market presence in North America. The office, located near Boston, will be fully operational in January 2011 and headed by Luc DeBrouckere, a well known industry expert with 35 years of managerial and technical experience in IR imaging.

Besides serving industrial customers, Xenics USA is positioned to better penetrate the strategically important and rapidly growing market for security systems as well as the thriving institutional and OEM markets for governmental projects. In this realm, Xenics is prepared to meet a formidable local competition.

“Our American customers are specifically interested in the range of short-wave and long-wave cameras and advanced IR imaging systems that Xenics is able to offer,” said Luc DeBrouckere, CEO of Xenics USA. “We are pleased to serve them with our state-of-the-art IR image capture and processing solutions for a variety of applications. It's important to us to comply with our customers' preference of receiving solid technical and application support through a US-based entity.

The product spectrum marketed and supported by Xenics USA, which is a 100% subsidiary of Leuven, Belgium, based Xenics nv, will include all products and solutions in the company's broad-based product portfolio.

“North America is a very important strategic market for us, said Xenics founder and CEO Bob Grietens, who is also president of Xenics USA. “Of course, we face tough competition. But Xenics is ready to tackle these challenges and to grow with new products and developments that need strong local support. I'm sure our US subsidiary will give a definite boost to our worldwide market share.