Quality Magazine
INDUSTRY HEADLINE

Chinese Inspection Machine Maker Accused of False Advertising

April 10, 2014

DONGGUAN, CHINA—According to information released by Navitar, Inc., Chinese metrology machine maker, Dongguan Jiateng Instrument Co., Ltd. of China, and it’s owner Peng Xiong liang, were fined 20,000 RMB by the local Dongguan China Bureau of Administration for Industry & Commerce (AIC) for falsely advertising on its website, advertisements, and brochures that Jaten metrology inspection machines included Navitar® trademarked video microscope lenses as components, when in fact, they did not.

According to Navitar, Jiateng—also known as Jaten Precision Instrument—was ordered by the Dongguan AIC on March 24, 2014, to immediately cease its illegal conduct of unfair competition and false advertising as it violated Paragraph 1, Article 9 of the Anti?unfair Competition Law of the People’s Republic of China (PRC). In accordance with Paragraph 1, Article 24 of the Anti?unfair Competition Law of the PRC, the bureau has penalized Jiateng.

Navitar, Inc., also announced its attorneys in China, Kangda Law Firm Shanghai Office, have recently enlisted the help of local Province AIC offices to take action against additional local Chinese metrology machine makers that are also engaging in false print and online advertising by stating their metrology machines include Navitar® lenses, when they do not. Navitar contends that these companies did not purchase lens products from Navitar directly or through a Navitar authorized dealer in China or otherwise, and they are not authorized to utilize the Navitar® trademark or Navitar® brand name in any manner.

Navitar, Inc.’s President, Julian Goldstein, explains Navitar’s actions in China, saying, “The local AIC investigations are of great significance in the defense of Navitar’s intellectual property rights in China. The action taken by the AIC offers a further element of protection of local Navitar dealers and OEM customers that compete lawfully in the local markets. Navitar, Inc. has a long history of vigorously protecting its intellectual property rights in China and other countries. Navitar will bear any financial burden and take any steps necessary, at any cost, to protect the integrity of our company and brand name; to safeguard our dealers, distribution channels, and above all, protect our true and loyal customers.”

Goldstein added that Navitar, Inc., will continue to identify and take swift legal action against others who falsely advertise their products, attempt to deceive and mislead the public, and compete unfairly against Navitar, Inc. and Navitar, Inc.’s distributors.

For more, visit www.navitar.com.