In order to help us better understand supply and demand, economists have placed the things we buy into different categories. One such category is a positional good, described by Dr. Sheldon Cooper as “an economic concept in which an object is only valued by the possessor because it’s not possessed by others.”
If you recognize Praveen Gupta’s name, perhaps it’s because you read one of his more than 200 articles or 14 books. Or maybe you attended a conference in Chicago, Kuala Lumpur, or Zagreb and heard him speak. Perhaps you work at one of the more than 100 companies he’s worked with during his long career.
Grace Duffy’s career has included excavating the desert canyons of Utah, earning a top secret security clearance to work in the White House, writing ten books and more than 250 articles, and speaking at conferences around the world.