Philip Crosby Associates has reset the bar for executives and quality professionals alike.

WINTER PARK, FL-Philip Crosby Associates (PCA), known worldwide for delivering to millions of top-level executives the revolutionary and uncompromising "Do It Right The First Time" message of quality management guru Philip B. Crosby, has reset the bar for executives and quality professionals alike. PCA declared that a legion of satisfied customers could be an organization's worst enemy.