So I'm driving down the street the other day, and what do I see? Stenciled in huge letters, taking up most of the back side of the 18-wheeler in front of me, are the words: ISO 9001 certified. I had to look hard to even spot the name of the company -- a local paper supplier -- which was written in much smaller letters on the bottom of the truck's back door.
I'm not sure how much it meant to the soccer mom in the minivan next to me. I do know that when businesses start trumpeting their ISO credentials on the company big rigs, it's surely a sign that in the corporate world, at least, the ISO religion is coming of age.