There is a new television commercial, and, to be frank, I'm not even certain what product is being marketed. It was the concept that I noticed. In the commercial, a customer is deciding what color car he wants. First he chooses red, then no, he wants it black. Finally, he decides on red.
The patient sales representative stands with a handheld computer and punches in the order and then revises it. On a split screen, a robotic painting operation starts, stops, and once again begins painting the car.