MILWAUKEE, WI-Despite rising vehicle costs and gas prices, consumers are giving the auto industry its highest perceived quality rating in a decade, according to the Quarterly Quality Report, released by the American Society for Quality (ASQ).
"The increases in this quarter's American Customer Satisfaction Index (ACSI) results indicate a stronger focus on improving customer service by both the auto and personal computer sectors," says Jack West, ASQ spokesperson and the author of the Quarterly Quality Report. "In the auto industry, Japanese manufacturers like Toyota and Honda continue to exploit their competitive distinction in engineering and innovation, while the bigger surprise is that U.S. brands like General Motors and Ford's quality improvement processes are beginning to close the gap with their import competitors."