Connections. Making them is a part of our work and personal lives. The machines we design, build and use wouldn’t perform very well, or at all, if it were not for their connection to other machines and their connection to us through their interface.
As humans, we strive (for the most part) to connect with other humans. In business, it’s about connecting with customers interested in buying the product we are selling, or vice versa. It’s about reaching out to the company that can provide us with the part or machine we need to get the job done. It’s about learning more about that new technology that could make an operation more efficient or help improve the bottom line.