The customer can prepare for excellent customer service.
In manufacturing, quality is frequently synonymous with product quality. Continuous improvement projects and initiatives tend to aim to reduce waste and defects. When Lean or other organizational excellence methods are involved throughout the business systems, manufacturing processes that lead to cost reduction and efficiency are the most often targeted. What many manufacturers neglect is the service side of quality.
Regardless of your industry—manufacturing, healthcare, or education—your company delivers a service. It might simply (but very importantly) be the communication between your department and colleagues in another group or it could be regarding your work as a supplier to a client.