RENTON, WA — Microscan, a provider of barcode, machine vision, verification and lighting solutions, appointed Richard Cheng to regional sales director for Microscan’s Greater China region (including China and Hong Kong).

In his new role, Cheng will be responsible for all Microscan sales and applications engineering activities in China and Hong Kong, reporting to President Scott Summerville. Cheng has held increasingly responsible positions in sales leadership during his six years with Microscan and recently led the China sales team to reach peak sales in Microscan’s history serving the Chinese market.