Socrates said, “The only true wisdom is in knowing you know nothing.” Another great mind, Ed Morse (in his keynote address at this past year’s Coordinate Metrology Society Conference), said, “Data is only as good as what you can do with it.” If you were so inclined to put these two thoughts together, you could see the current dilemma regarding Big Data.
In the realm of sales, the concerns over Big Data, according to a post by Dominic Tomey, seemingly date back as far as the 1990s. He writes, “I lost count of the amount of times back in the days of being junior salesman that my bosses said to me, ‘You’re only as good as the data you put into your CRM (customer resource management system).’ The thing that amazes me is that the premise of what was being said in the 90s is still an issue today.”