Color is the first thing we see and the first thing we connect to. Color influences up to 85% of product purchasing decisions and more importantly, our reactions to color are 95% emotional, therefore the first impression or reaction is critical. Given the power of color to drive purchases, build association with a brand, or convey the quality of a product or package, it is critical for creative professionals, manufacturers and brand owners to consistently reproduce accurate color.
Ensuring the color enhances the design, conveys the right message, and resonates with consumers can make the color selection process challenging but it is only half the battle. Achieving and consistently reproducing the intended color across materials requires expertise and the right tools to aid in the process.