At the end of the day, nothing matters more than customer satisfaction. Fundamentally, this sounds quite simple; make the customer happy, and all is well. Keeping customers happy and loyal to your brand, however, is not as easy as it sounds. There are many factors that influence a customer’s experience. Things like proper packaging, attentive customer service, and product quality are important when trying to keep customer satisfaction high. The production of high-quality products is arguably the most important part of this process, but it isn’t cheap. On the other hand, the costs incurred from having a low-quality product can be much more expensive.
Keeping product quality high can be an expensive expenditure to deal with. Replacing or repairing a broken machine is costly. But ultimately, as a manufacturer, if your products are sub-par, you are guaranteed to lose customers. That is far more expensive. When it comes to losing the lifetime value of a customer because they’re unhappy, avoid it at all costs.