It’s titled Senate Bill (SB) 206. Recently passed by the unanimous vote of state legislators in California, the measure would allow student athletes to hire agents and make money from their name, image, and likeness. In short, these athletes could sign endorsement deals, appear in video games, and sell their autograph. However, the bill does not authorize students to be paid directly for their efforts on the field or courts and endorsement deals cannot conflict with those of the universities they attend and compete for.
However, even with these concessions, the bill has already caused conflict, particularly with the governing body of college athletics, the National Collegiate Athletic Association (NCAA).