Uniformity has long been associated with quality perception, and color can be one of the most striking visual giveaways if products are inconsistent. As a result, consumers are more likely to associate these color flaws with inferior, low-quality products or brands.
Because of this, it is important for industries to establish an acceptable level of color variation tolerance, and then put processes and procedures in place to ensure colors stay within these ranges. Otherwise, inaccurate color can potentially cost businesses hundreds of thousands of dollars and delay product to market.