Business leaders have long realized that creativity leads to innovation, which is a key ingredient to achieving success. They recognize that innovation is the most important single skill that an organization can possess if it is to remain competitive. There is an adage, which says that businesses need to innovate, or they will evaporate.
This is the same for the individual. It has been said that individuals either innovate or become stagnate. Some might think it is beyond their capability, but creativity can be developed or enhanced. Since creativity leads to innovation as the same for an organization, individuals can become stagnate if not generating ideas and new thoughts. The first step for the individual is to acquire, develop, or enhance creativity skills, which leads to innovation.