You diligently worked up the proposal. You were conservative in estimating material and labor, and you won the job. What could possibly go wrong? Twenty weeks later, a profit and loss report, dripping in red ink, lands on your desk, and your boss wants to see you in his office. Where did the profits go? 

Gochnauer has more than three decades of world-wide NDT sales and marketing experience with a major emphasis on hand-held ultrasonic products.

In my work with quality professionals, I am constantly amazed at how many lament that their wonderful ideas did not see the light of day because ‘short-sighted’ management didn’t endorse them.