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    <title>Face of Quality</title>
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      <![CDATA[The Face of Quality column, written by industry veteran Jim Smith, highlights the stories, challenges, and successes of quality professionals. With decades of experience in quality management, Jim shares insights on leadership, process improvement, and the critical role quality professionals play in today’s competitive manufacturing landscape. These columns offer real-world perspectives on the evolving demands of the quality profession.]]>
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      <title>Still Seeking Better Quality</title>
      <author>smith_jim_l@cat.com (Jimmy L. Smith)</author>
      <description>
        <![CDATA[<p>Quality giants like Joseph M. Juran, W. Edwards Deming and Armand V. Feigenbaum ushered in the era of total quality management (TQM) movement about seven decades ago. </p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/99614</guid>
      <pubDate>Sat, 30 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/99614-still-seeking-better-quality</link>
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    <item>
      <title>Expanding Lean Waste: The Case for Material Underutilization</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Before I get into the focus of this column, I’d venture to guess that many quality professionals reading this column’s title did an about take thinking this guy has lost his mind. To discover the real intent, read on…</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/99514</guid>
      <pubDate>Sun, 12 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/99514-expanding-lean-waste-the-case-for-material-underutilization</link>
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      <title>Sustaining a Quality Culture, Part 2</title>
      <author>smith_jim_l@cat.com (Jimmy L. Smith)</author>
      <description>
        <![CDATA[<p>I felt it might be of interest to continue the discussion from my previous column on organizational culture. It is not easy for some organizations to convert to a culture that is truly focused on establishing a robust culture of quality.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/99470</guid>
      <pubDate>Tue, 17 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/99470-sustaining-a-quality-culture-part-2</link>
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    <item>
      <title>Sustaining a Quality Culture</title>
      <author>smith_jim_l@cat.com (Jimmy L. Smith)</author>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">What is culture? Culture is the shared beliefs, values, attitudes, and behavior patterns that characterize the members of a family, a community or an organization.&nbsp;</span>
</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/99392</guid>
      <pubDate>Tue, 10 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/99392-sustaining-a-quality-culture</link>
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    <item>
      <title>Refining Product Design</title>
      <author>smith_jim_l@cat.com (Jimmy L. Smith)</author>
      <description>
        <![CDATA[<p>While consulting with a hydraulic pump manufacturer, the executive officer related their company’s revolutionary journey.&nbsp;</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/99329</guid>
      <pubDate>Sun, 11 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/99329-refining-product-design</link>
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    <item>
      <title>Mastering the Upward Spiral of Improvement</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>During a career in which I devoted a large portion to developing and implementing improvement programs, one thing became crystal clear. Improvement programs with a focus on sustained improvement were more valuable than speed of implementation.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/99281</guid>
      <pubDate>Thu, 11 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/99281-mastering-the-upward-spiral-of-improvement</link>
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    <item>
      <title>The Dynamic Duo: Why Quality and Safety Must Evolve Together</title>
      <author>smith_jim_l@cat.com (Jimmy L. Smith)</author>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">During my management career at a Fortune 50 company, we were taught to treat quality and safety as top priority. They were considered essential and everything else was secondary.&nbsp;</span>
</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/99228</guid>
      <pubDate>Wed, 12 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/99228-the-dynamic-duo-why-quality-and-safety-must-evolve-together</link>
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    <item>
      <title>The Improvement Trap: Why Many Improvement Efforts Fail</title>
      <author>smith_jim_l@cat.com (Jimmy L. Smith)</author>
      <description>
        <![CDATA[<p>Continual improvement is a challenging journey, often hindered by a misunderstanding of processes. With decades of experience, I’ve seen how reframing questions can unlock meaningful change. Remember, improvement is a marathon, not a sprint.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/99155</guid>
      <pubDate>Sun, 12 Oct 2025 01:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/99155-the-improvement-trap-why-many-improvement-efforts-fail</link>
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    <item>
      <title>Shift Focus: Quality Professionals Need to Shift Focus to Short-term Results</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Would you accept a project that paid very little for two years and required you to wait two years for the ultimate windfall? Since quality professionals serve at the behest of senior management, we must do what we can to help them succeed. Quality professionals need to shift to improvement methods that give short-term results.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/99067</guid>
      <pubDate>Sat, 13 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/99067-shift-focus-quality-professionals-need-to-shift-focus-to-short-term-results</link>
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    <item>
      <title>Focus on Quality Service, Part 2</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>In my previous column, we discussed timeliness and reliability. This column will continue by discussing three more customer service mainstays.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/99008</guid>
      <pubDate>Tue, 19 Aug 2025 01:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/99008-focus-on-quality-service-part-2</link>
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    <item>
      <title>Focus on Quality Service, Part 1</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Discover what your customers expect and consistently deliver. This remains a guiding principle for any quality system and should apply to product- and service-based environments.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/98913</guid>
      <pubDate>Sun, 13 Jul 2025 02:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/98913-focus-on-quality-service-part-1</link>
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    <item>
      <title>Link Quality and Lean, Part 2</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>In part 1, we explored the linkage of quality and lean. In this segment, we will discuss how quality and lean should be married together in product and process redesign and improvement.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/98855</guid>
      <pubDate>Mon, 23 Jun 2025 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/98855-link-quality-and-lean-part-2</link>
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    </item>
    <item>
      <title>Data Integrity: Use quality tools and principles for greater data accuracy.</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>When errors occur in manually entered data for project reports, it’s crucial to communicate with your supervisor and request more time to correct them. Acknowledging that mistakes happen, the priority should be on identifying and validating any unusual entries to ensure the report is reliable.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/98612</guid>
      <pubDate>Sat, 08 Mar 2025 23:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/98612-data-integrity-use-quality-tools-and-principles-for-greater-data-accuracy</link>
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    </item>
    <item>
      <title>Employee Involvement Pays</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>My career in employee involvement initiatives has shown me that while top management commitment is essential for successful quality programs, gaining middle management buy-in is equally important for translating that commitment into action.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/98558</guid>
      <pubDate>Wed, 12 Feb 2025 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/98558-employee-involvement-pays</link>
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    <item>
      <title>Product Design Affects Manufacturing and Customer Satisfaction</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>A component supplier sought to improve quality and reduce costs by studying principles from quality experts. Leaders embraced continuous improvement and formed a kaizen team to analyze their primary product.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/98531</guid>
      <pubDate>Tue, 28 Jan 2025 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/98531-product-design-affects-manufacturing-and-customer-satisfaction</link>
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    </item>
    <item>
      <title>Success is a Marathon, Not a Sprint</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Unlocking success requires a positive mindset, clear goals, and a willingness to embrace challenges. Discover the key principles that can elevate your journey and help you achieve your dreams.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/98481</guid>
      <pubDate>Wed, 01 Jan 2025 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/98481-success-is-a-marathon-not-a-sprint</link>
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    </item>
    <item>
      <title>Organizations Need to Assess Risk Level and Take Appropriate Actions </title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Today, organizations face various risks like cyber-attacks, data breaches, system failures, service disruptions, and natural disasters. Identifying and managing these risks at acceptable levels is crucial. Failing to acknowledge these risks can leave organizations unprepared to handle their potential impact.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/98057</guid>
      <pubDate>Tue, 11 Jun 2024 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/98057-organizations-need-to-assess-risk-level-and-take-appropriate-actions</link>
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    </item>
    <item>
      <title>Organizations Need to Include Quality as a Core Business Strategy</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Management at a company didn't allow blaming employees for incidents. For instance, an employee got injured while not following safety rules. The root cause was identified as the lack of motivation to follow procedures, leading to more effective corrective action.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/98030</guid>
      <pubDate>Mon, 03 Jun 2024 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/98030-organizations-need-to-include-quality-as-a-core-business-strategy</link>
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    </item>
    <item>
      <title>Measuring the Right Things Lead to Organizational Excellence</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Most people have heard the phrase, “What gets measured gets done”; however, more than that, organizational excellence comes from having clear world-class performance measures that are consistently achieved.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/97960</guid>
      <pubDate>Wed, 01 May 2024 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/97960-measuring-the-right-things-lead-to-organizational-excellence</link>
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    </item>
    <item>
      <title>Implement basic principles to improve organizational efficiency</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[]]>
      </description>
      <guid>http://www.qualitymag.com/articles/97767</guid>
      <pubDate>Wed, 31 Jan 2024 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/97767-implement-basic-principles-to-improve-organizational-efficiency</link>
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    </item>
    <item>
      <title>Everyone Embracing Change is Key to Success</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Change management is a process for ensuring that the people affected by change understand the nature of the change and the reasons for it. Successful change management is an all-hands-on-deck activity.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/97730</guid>
      <pubDate>Wed, 03 Jan 2024 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/97730-everyone-embracing-change-is-key-to-success</link>
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    </item>
    <item>
      <title>Marketplace Projection is a Minefield</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>As many manufacturers realize, a forecast is always a gamble. At best, it is an educated guess.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/97607</guid>
      <pubDate>Wed, 25 Oct 2023 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/97607-marketplace-projection-is-a-minefield</link>
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    <item>
      <title>Part 2: Delivering the Best</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>This column continues the discussion on delivering the best effort to break through roadblocks as we journey through life. If you haven’t had the chance to read my previous column, I would encourage you to do so.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/97561</guid>
      <pubDate>Wed, 27 Sep 2023 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/97561-part-2-delivering-the-best</link>
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    </item>
    <item>
      <title>Part 1 of 2: Delivering the Best</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Few things are as frustrating as knowing someone has more to give in their job, to their family, or to society, but he or she routinely withholds their best efforts. How do you contend with this condition?</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/97527</guid>
      <pubDate>Sun, 10 Sep 2023 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/97527-part-1-of-2-delivering-the-best</link>
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    <item>
      <title>Do the Right Thing at the Right Time for the Right Reason</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Not long ago, I had a conversation with a senior quality manager at a large manufacturing operation about the future of the quality profession.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/97499</guid>
      <pubDate>Fri, 18 Aug 2023 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/97499-do-the-right-thing-at-the-right-time-for-the-right-reason</link>
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    </item>
    <item>
      <title>Motives Are Important in Everything We Do</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>For many successful men and women in all walks of life, the key to success was that they were motivated more, at least in the beginning, by what was needed, or by what they felt they had to do, than thought of financial gain.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/97265</guid>
      <pubDate>Fri, 06 Jan 2023 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/97265-motives-are-important-in-everything-we-do</link>
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      <title>Should Quality Professionals Focus on Soft Skills?</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Recently I had a discussion with a quality manager concerning the focus of quality and what skills are important to success. It centered on the degree of focus which should be placed on the quality tools versus people and teams.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/97252</guid>
      <pubDate>Fri, 16 Dec 2022 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/97252-should-quality-professionals-focus-on-soft-skills</link>
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    <item>
      <title>Workplace Culture Influences Employee Attitudes</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Although personal attitudes are influenced by core values, it is greatly influenced by management. Employee attitude about the product, about their work, about their managers, and about the organization will ultimately determine the quality of their work.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/97229</guid>
      <pubDate>Thu, 24 Nov 2022 00:00:00 -0500</pubDate>
      <link>https://www.qualitymag.com/articles/97229-workplace-culture-influences-employee-attitudes</link>
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    <item>
      <title>Organizations Need Committed People to Succeed</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Regardless of what you’ve been told, there is one truism for people who must earn a living. You can expect your employer to demand more from you.</p>]]>
      </description>
      <guid>http://www.qualitymag.com/articles/97157</guid>
      <pubDate>Sat, 15 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/97157-organizations-need-committed-people-to-succeed</link>
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      <title>Dissatisfied Customers: A Few Principles to Deal With Unhappy Customers</title>
      <author>faceofquality@qualitymag.com (Jim L. Smith)</author>
      <description>
        <![CDATA[<p>Regardless of the business you have customers and some of them are unhappy. Coping with these customers is an inevitable part of everyday business life and how you deal with them is a predictor of success.</p>]]>
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      <guid>http://www.qualitymag.com/articles/97128</guid>
      <pubDate>Thu, 15 Sep 2022 00:00:00 -0400</pubDate>
      <link>https://www.qualitymag.com/articles/97128-dissatisfied-customers-a-few-principles-to-deal-with-unhappy-customers</link>
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