Case Studies: Ensuring Simplicity and Easy Operation
BIC USA Inc. has manufactured writing instruments, lighters and shavers for their quality, affordability and ease-of-use in the U.S. market since 1969. To further strengthen customer loyalty for the company's global brands, BIC USA Inc. has been using Mark-10 Corp.'s (Copiague, NY) torque measurement test equipment in its Stationery R&D Department (Milford, CT).
William Miller, quality assurance engineer at BIC, was working on a new product where the front of the pen had to be twisted open to be used. In this situation, it was important to ensure that the pen was easy to open by anyone who used it-no matter what age. For this, the company needed a tester to ensure an easy-to-open pen.