WASHINGTON, D.C.—Despite the recession, manufacturers are continuing to invest in e-commerce initiatives, according to a survey by the National Association of Manufacturers (NAM) and Ernst and Young LLP.
“Manufacturing e-business has survived its first recession,” says Jerry Jasinowski, NAM president. “It is clear that individual and corporate customers are the most important constituency for e-business initiatives by manufacturers. But at the same time, today’s difficult economic environment has made cost and productivity the number one priority.”