CLEVELAND, OH-QMI has received a second Advertising Excellence Award from Quality magazine for its newly designed advertisement highlighting the goal of QMI's auditing service. The ad, part of QMI's re-branding campaign, first appeared in January 2004.
A study conducted by AdScore Publication Research, a North American publication research organization, found QMI's full-page, four-color advertisement to be the most highly recognized by publication readers in the registration, certification, training and consulting category. In a similar study conducted by the same organization, QMI's ad was honored for high recognizability.