“Remaining competitive” takes on many meanings, depending on your location in the world, but here are some thoughts on how American manufacturers can do it better today. By the time you finish reading this column, another entrepreneur will have figured out a way to make it happen for his or her company.
Time-to-market reduction is as critical today as ever. Shorter innovation cycles, the result of new product lifecycle management software and services available to companies both big and small, mean the savvy product companies can take their concept and make it fly in just a fraction of the time spent in the past—and by “past,” I mean compared to about ten years ago.