Dairy Distillery is a Canadian spirits manufacturer that has pioneered a unique process to produce vodka from a dairy byproduct. Brand appearance plays a significant role in consumer choice, and the manufacturer competes against larger players with much deeper marketing budgets.
In addition, operating in the food and beverage market brings another set of risks. Approximately 60% of companies in the market experience a recall. While recalls related to food quality generate media headlines, and can significantly damage a brand’s reputation, typically one-third of recalls from the U.S. Food and Safety Inspection are related to packaging and labelling errors. These misbranded or incorrectly labelled products may not impact consumer safety, but they can result in costly shipment delays and rework for a manufacturer.