If you’re like many people, color plays a significant role in many purchasing decisions — from clothes to roof tiles to fresh produce. According to Roseanna Roberts, former director of trends at The Color Association of the United States, 85% of consumers attribute color as a primary factor in their purchasing behavior.
Designers, product managers, color managers and color developers in many industries pay close attention to color management at every stage of development and production. Although the colors shoppers like, or expect to see, play a role in how they evaluate a product or the package it comes in, several other factors can influence their opinions about quality, often subconsciously.