RAMSEY, NJ-Konica Minolta Sensing Americas Inc. (KMSA), provider of industrial instruments for the measurement of color, light and shape, has added on-demand webinars to its Web site. Modeled after its popular live webinars, the on-demand versions are delivered in an easy to use custom interface and play like a standard video file within a user's internet browser.

"Our on-demand webinars have been very popular because customers no longer have to log on at a specific time to attend a live presentation,” says Lou Carulli, advertising and public relations specialist for Konica Minolta Sensing Americas.

KMSA initially released the Fundamentals of Color Science in January 2009, detailing the theories and science behind color and its interaction with light. The titles have since expanded to include Color Measurement in the Plastics Industry, Color Measurement in the Paints & Coatings Industry, Color Measurement in the Food Industry and 3-D Laser Scanning: Is it right for your company?

"Our customers turn to us because we are the experts in color, light and 3-D laser measurement,” says Carulli. “Our goal is to provide and share this expertise with those who need it, when they need it.”

Current webinars can be found at www.konicaminolta.com/sensingusa/events.