MCLEAN, VA-The International Manufacturing Technology Show (IMTS) received the Business Marketing Association (BMA) Gold Tower Award for its IMTS 2010 trade show marketing program. The Tower Award, given by the BMA Chicago chapter, recognizes excellence in strategy, creativity and results for business-to-business marketing programs.
IMTS show management chose a marketing approach for IMTS that was a departure from the standard trade show promotional tactic of highlighting photos of a crowded show floor. As the cornerstone of the program, the IMTS marketing team chose to show real IMTS attendees talking about how they use IMTS to make their businesses more successful.
This was deployed through print and electronic advertising, the IMTS Web site, public relations and throughout the exhibit halls.
More than 300 Tower Award entries from around the country were judged by chief marketing officers from companies including Kodak, FedEx, Emerson, Motorola and Dow Chemical.