Quality Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Quality Magazine logo
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
    • SUBMIT YOUR PRODUCT
  • CHANNELS
    • AUTOMATION
    • MANAGEMENT
    • MEASUREMENT
    • NDT
    • QUALITY 101
    • SOFTWARE
    • TEST & INSPECTION
    • VISION & SENSORS
  • MARKETS
    • AEROSPACE
    • AUTOMOTIVE
    • ENERGY
    • GREEN MANUFACTURING
    • MEDICAL
  • MEDIA
    • A WORD ON QUALITY PUZZLE
    • EBOOK
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • EVENTS
    • EVENT CALENDAR
    • IMTS
  • DIRECTORIES
    • BUYERS GUIDE >
      • Supplier Insights
    • NDT SOURCEBOOK
    • VISION & SENSORS
    • TAKE A TOUR
  • INFOCENTERS
    • Digital Quality Management Systems
    • NEXT GENERATION SPC & QUALITY ANALYTICS
  • AWARDS
    • ROOKIE OF THE YEAR
    • PLANT OF THE YEAR
    • PROFESSIONAL OF THE YEAR
  • MORE
    • Expert Columns
    • NEWSLETTERS
    • QUALITY STORE
    • INDUSTRY LINKS
    • SPONSOR INSIGHTS
  • EMAG
    • eMAGAZINE
    • ARCHIVES
    • CONTACT
    • ADVERTISE
  • SIGN UP!

The Last Word: The "Three R's" of Today

By Thomas Sloma-Williams
February 22, 2008

My grade school teachers always emphasized the “three R’s” of learning-readin’, ‘ritin’ and ‘rithmetic-as a foundation for all other learning.

Risk, reward and refinement are the “three R’s” of today’s manufacturing world. As the mainstream media relentlessly drone on about an impending recession, a look at successful manufacturers would indicate a more positive outlook. Those using the “three R’s” of today’s manufacturing world continue to succeed.

At the recent Automated Imaging Association (www.machinevisiononline.org) Business Meeting in Orlando, FL, more than 150 representatives from the leading vision companies in the world heard economist Dr. Lawrence Chimerine (www.larrychimerine.com) explain the dynamics of the global business environment. Chimerine spent a great amount of time speaking about the last of the “three R’s”-refinement. To dispel fears about recession, Chimerine explained the actual significance of monetary policy, currency valuation, commodity supplies and prices, and the roles that central banks and the Federal Reserve play in global economies. He shed light on the reality of the credit and housing crunches in the United States, dispelling some of the media’s hyperbole. In the simplest of terms, Chimerine showed how all these economic “trouble spots” were a normal “refinement,” or adjustment, of market forces that, in some cases, must happen so that economic opportunity and growth can occur.

I can’t do justice to Chimerine’s work in this short column, so I recommend picking up one of his books or looking for his columns in some of the leading newspapers and journals. I also recommend picking up any of Thomas Sowell’s books on economics to get a better understanding about basic economic mechanics, as well as some of the myths and fallacies perpetuated by politicians and the media.

Chimerine also told the audience about the dynamics needed to succeed in the new environment. His advice, while not new, bears repeating. Manufacturers need to invest in new technology and products, service their clients better, control both raw material and production costs, and build better quality products. These mandates are not a one-time instance. Rather, they must be done each day and repeatedly “refined” and done better. As manufacturers, you constantly review and revisit and refine your manufacturing practices and company direction to stay ahead of competitors.

The fact that manufacturers are competing and thriving speaks to the other “R’s”-risk and reward. Opening a business, developing a new product line, expanding one’s market reach, hiring an employee, or buying a piece of equipment or software is all part of “risk.” Such activities may seem like mundane exercises, best suited for a “Business 101” course, but those who underestimate the risk in such activities do so at their own peril. According to research from Bradley University, “The failure rate for new businesses seems to be around 70% to 80% in the first year, and only about half of those who survive the first year will remain in business the next five years.” Longevity in business is not an antidote to failure, as research shows a 25% to 30% failure rate for companies open for 10 years or longer. There is risk to being in business, let alone to making decisions that will help that business increase and grow.

“You must constantly ask, going forward, ‘What if I am wrong? How much will it cost me?,’” says Chimerine.

The reason for risk is the last “R”-reward. Despite mainstream media reports, the 2007 economy was a growing one and manufacturers benefited. The December 2007 durable goods order numbers, the latest available, showed a 5.2% increase in orders for that month. This was the sixth increase during the past seven months. Manufacturing tool consumption and related products increased during 2007. And, anecdotal reports from individual companies, such as yours, support the idea that the risks you have taken are being rewarded by increased profits, increased market share and overall company growth.

Keeping your business productive and growing is a process that requires some complex decisions. But underneath all that complexity, successful manufacturers are supported by those three “R’s” as a guiding principle. In doing so, they can circumvent that fourth, unnecessary “R”-recession.

How does your company use the “three R’s”? Share your thoughts with me at [email protected].

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Tom is a past publisher of BNP Media.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • 2024 Quality Rookie of the Year Justin Wise 1440x750px banner with "Quality Rookie of the Year" logo inset

    Meet the 2024 Quality Rookie of the Year: Justin Wise

    Justin Wise is an exceptional individual who has been...
    Aerospace
    By: Michelle Bangert
  • Man with umbrella and coat stands outside while it rains at night looking at a building.

    Nondestructive Testing: Is there an ethics problem?

    I was a whistleblower who exposed fraudulent activities...
    NDT
    By: Dale Norwood
  • Unraveling Deflategate: Football stadium with closeup of football on field

    Unraveling the Tom Brady Deflategate

    The Deflategate scandal erupted following the 2014 AFC...
    Measurement
    By: Greg Cenker and Henry Zumbrun
Manage My Account
  • eMagazine Subscriptions
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Quality audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Quality or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Key Takeaways for Quality Leaders
    Sponsored byComplianceQuest

    Key Takeaways for Quality Leaders from the 2026 Gartner Magic Quadrant™ for QMS

  • This image shows a person seated next to a Bobcat T66 compact track loader.
    Sponsored byPolyWorks by InnovMetric

    Supercharging Digital Gauging at Bobcat North America

  • Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios
    Sponsored byDorsey Metrology International

    Ensuring Product Quality in a Competitive Manufacturing Landscape

Popular Stories

a titanium diaphragm speaker driver

The One Thing Elon Gets Right Is Designed to Scare You

This image shows a person seated next to a Bobcat T66 compact track loader.

Supercharging Digital Gauging at Bobcat North America

Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios

Ensuring Product Quality in a Competitive Manufacturing Landscape

2026 Quality Professional of the Year!

Events

June 9, 2026

Future-Proof your Quality Processes with Advanced 3D Optical CMM Technology

Discover how to effortlessly capture complex data, leverage true multi-sensor automation, and ensure continuous operation without creating inspection delays.

June 22, 2026

Automate 2026

Automate is North America's largest robotics and automation event — and the best place to take your ideas from insight to impact.
 
Our show floor features the world’s leading automation solutions, from AI and robotics to motion control, vision systems, and more. Plus, our educational conference is second to none, led by the brightest minds in automation today.
 
Ready to transform the way you work? Take the next step at Automate.
View All Submit An Event

Products

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

See More Products
Quality Podcast Channel Custom Content

Related Articles

  • The Last Word: The ‘How' of Quality

    See More
  • The Last Word: The Real Consumers

    See More
  • The Last Word: Solving the Shortage

    See More

Related Products

See More Products
  • ZEuCDwAAQBAJ.jpg

    Lean Six Sigma In The Age Of Artificial Intelligence: Harnessing The Power Of The Fourth Industrial Revolution

  • Building Lean Supply Chains with the Theory of Constraints

See More Products
×

Stay in the know with Quality’s comprehensive coverage of
the manufacturing and metrology industries.

Newsletters | Website | eMagazine

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Market Research
    • Reprints
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing