Quality Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Quality Magazine logo
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
    • SUBMIT YOUR PRODUCT
  • CHANNELS
    • AUTOMATION
    • MANAGEMENT
    • MEASUREMENT
    • NDT
    • QUALITY 101
    • SOFTWARE
    • TEST & INSPECTION
    • VISION & SENSORS
  • MARKETS
    • AEROSPACE
    • AUTOMOTIVE
    • ENERGY
    • GREEN MANUFACTURING
    • MEDICAL
  • MEDIA
    • A WORD ON QUALITY PUZZLE
    • EBOOK
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • EVENTS
    • EVENT CALENDAR
    • IMTS
  • DIRECTORIES
    • BUYERS GUIDE >
      • Supplier Insights
    • NDT SOURCEBOOK
    • VISION & SENSORS
    • TAKE A TOUR
  • INFOCENTERS
    • Digital Quality Management Systems
    • NEXT GENERATION SPC & QUALITY ANALYTICS
  • AWARDS
    • ROOKIE OF THE YEAR
    • PLANT OF THE YEAR
    • PROFESSIONAL OF THE YEAR
  • MORE
    • Expert Columns
    • NEWSLETTERS
    • QUALITY STORE
    • INDUSTRY LINKS
    • SPONSOR INSIGHTS
  • EMAG
    • eMAGAZINE
    • ARCHIVES
    • CONTACT
    • ADVERTISE
  • SIGN UP!
ManagementVision & SensorsAerospace

From the Editor

Someone Else’s Shoes

Put them on and run toward quality

By Darryl Seland
June 4, 2013
man flying fighter jetPut yourself in someone else’s shoes. It’s a great way to describe empathy, a subject I have talked about in other columns. But the phrase is also a great way to describe one important aspect of what designers and engineers do with every project, especially quality engineers—environment stress testing and screening.
In psychology, empathy pertains to our ability to understand the perspective of others, to relate to the emotions others may be feeling. In engineering, putting yourself in someone else’s shoes is about envisioning every scenario a product might go through and ensuring that product will be able to stand up to the conditions of those scenarios, all before the product ever hits the marketplace.
 
Human beings have the natural capability, if you will, to do this—to play out scenarios, to imagine all the possibilities, envision potential obstacles and run through a plan from beginning to end before we put it into motion. We have even developed tools to help us do this—such as 3-D software and simulators.
 
These simulators are used by a host of industries and professionals, including golfers, heavy-equipment and crane operators, aspiring pilots and even astronauts. Flight simulators are a good example, particularly those used by NASA for the space program. These simulators combine highly realistic and detailed hardware and advanced software that artificially recreate the experience of flight. It is a give-and-take system where the hardware and software react not only to the movements and commands of the flight crew but also external forces, such as simulated air density, turbulence, G-force and heavy precipitation, all in an effort to prepare the crew to deal with such occurrences. 
 
The benefit is plain and simple—the ability to train and prepare astronauts for every conceivable situation before ever making the potentially costly investment in time, money, and yes, even human life, of venturing into outer space. It reminds me of another pertinent phrase—measure twice, cut once. Even more along the lines of give-and-take is the idea that simulators can also provide much needed feedback that can affect the design and development of the next generation of aircraft.
So, along the lines of space shuttle simulators and grand ambitions of blasting off into outer space, if you have an out-of-this-world product, but you want the complete confidence that everything has been done to minimize field failures, check out this month’s feature, “Boost Product Reliability with Environmental Stress Screening.” And if your goal is efficiency, sustainability and minimizing environmental impact, read Managing Editor Michelle Bangert’s feature, “Get Smart About Green.”
 
Enjoy and thanks for reading!
KEYWORDS: 3D imaging

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Seland 2 copy

Darryl Seland is the editorial director of Quality magazine, where he aims to usher the quality community with vibrant discussions, thought-provoking columns on quality management, manufacturing, and industry trends, as well as leading the brand’s editorial strategy. With a background in journalism, an MBA in finance and management, and years of experience in the quality industry, Darryl blends technical insights with engaging narratives to help professionals navigate the evolving world of quality assurance and the manufacturing process.

Connect with Darryl on LinkedIn or reach him at [email protected] for insights on quality management, leadership, and industry trends.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • 2024 Quality Rookie of the Year Justin Wise 1440x750px banner with "Quality Rookie of the Year" logo inset

    Meet the 2024 Quality Rookie of the Year: Justin Wise

    Justin Wise is an exceptional individual who has been...
    Aerospace
    By: Michelle Bangert
  • Man with umbrella and coat stands outside while it rains at night looking at a building.

    Nondestructive Testing: Is there an ethics problem?

    I was a whistleblower who exposed fraudulent activities...
    NDT
    By: Dale Norwood
  • Unraveling Deflategate: Football stadium with closeup of football on field

    Unraveling the Tom Brady Deflategate

    The Deflategate scandal erupted following the 2014 AFC...
    Measurement
    By: Greg Cenker and Henry Zumbrun
Manage My Account
  • eMagazine Subscriptions
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Quality audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Quality or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Key Takeaways for Quality Leaders
    Sponsored byComplianceQuest

    Key Takeaways for Quality Leaders from the 2026 Gartner Magic Quadrant™ for QMS

  • This image shows a person seated next to a Bobcat T66 compact track loader.
    Sponsored byPolyWorks by InnovMetric

    Supercharging Digital Gauging at Bobcat North America

  • Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios
    Sponsored byDorsey Metrology International

    Ensuring Product Quality in a Competitive Manufacturing Landscape

Popular Stories

This image shows a person seated next to a Bobcat T66 compact track loader.

Supercharging Digital Gauging at Bobcat North America

Dorsey Calibration Lab photo by Tom LaBarbera Picture this Studios

Ensuring Product Quality in a Competitive Manufacturing Landscape

a professional in the aviation field performing maintenance, repair, and overhaul (MRO) work

Manufacturing Retention: Strategies for Improving Company Culture, Engagement and Skill Development

2026 Quality Professional of the Year!

Events

June 9, 2026

Future-Proof your Quality Processes with Advanced 3D Optical CMM Technology

Discover how to effortlessly capture complex data, leverage true multi-sensor automation, and ensure continuous operation without creating inspection delays.

June 22, 2026

Automate 2026

Automate is North America's largest robotics and automation event — and the best place to take your ideas from insight to impact.
 
Our show floor features the world’s leading automation solutions, from AI and robotics to motion control, vision systems, and more. Plus, our educational conference is second to none, led by the brightest minds in automation today.
 
Ready to transform the way you work? Take the next step at Automate.
View All Submit An Event

Products

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

Lean Manufacturing and Service Fundamentals, Applications, and Case Studies

See More Products
Quality Podcast Channel Custom Content

Related Articles

  • Three people having a discussion in the office in car manufacturing. The background is blurred.

    Why Preparation is Critical for Closing the Manufacturing Skills Gap

    See More
  • Small white dice with think black arrows, one rad with a white scribble and one green with a checkmark.

    Adaptability in Quality Manufacturing – Thriving in a Changing Industry

    See More
  • a group of male friends in a sports bar, watching a game on a screen and celebrating.

    The Approach and Use of Standards in Quality, Manufacturing

    See More

Related Directories

  • Association for Advancing Automation (A3)

    A3 is the world's leading automation trade association representing more than 1,000 organizations involved in robotics, AI, machine vision & imaging, motion control, motors and related automation technologies. A3 is the premier global advocate for the benefits of automating. A3 members' transformational automation technologies are building a better world.
×

Stay in the know with Quality’s comprehensive coverage of
the manufacturing and metrology industries.

Newsletters | Website | eMagazine

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Market Research
    • Reprints
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing